Webinar: Your Author Marketing Plan with Brandy Potter

Webinar Title: Your Author Marketing Plan

Presenter: Brandy Potter

A brief outline of what will be covered:

• What is a Marketing Plan
• Definition
• Purpose
• Where to begin
• Size up the competition
• Set goals for you and your book
• S.m.a.r.t. goals
• Identify your brand
• Define your audience
• What needs does my audience have
• How will my book affect them
• What do I have for them that other authors don’t
• How can I help my audience
• What is your budget?
• How to reach your audience
• Where do they socialize online
• Key bloggers in your area
• Ideas for guest blog posts
• Local papers
• Local key places library, grocery store etc
• Podcasts
• Speaking engagements
• Writers conventions
• Getting reviews.
• Free copies
• Soliciting
• Doing reviews in exchange
• Book trailer yes or no?

About Brandy: 

Brandy Potter lives in Maryland with her husband and their 3 children. She has been writing since she was 9 years old, but Venomous Lives was her first published novel. Currently she is working on a romance suspense and a romance thriller. Her character development focuses on the psychology of the everyday person, fictionalized visions people overcoming their conflicts. She enjoys watching people and observing their behaviors. What makes us and at times what breaks us. She likes strong female leads but maintains that they are strong in different ways. She does reviews for an online blog magazine and facilitates an online author’s group.

Important info:

When: Saturday 5th May 2018 (available all day)

Where: In the event forums

Cost: FREE!

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Webinar: Use Your Spare Creative Energy to Build a Community with Sandy Lender

Webinar Title: Use Your Spare Creative Energy to Build a Community

Presenter: Sandy Lender

A brief outline of what will be covered:

Authors have used blogs to attract audiences to their new releases since the early 2000s. For the past 10 years, attracting an audience to a blog has become more difficult. Enter the concept of building a community or network. We’re not talking about going back to forums and yahoo groups. Instead, we’ll talk specifically about how to build a community similar to the Mighty Networks concept, either on that emerging (and impressive) platform or on other free platforms. You CAN bring all your marketing elements together in one place and it doesn’t have to be scary.

In this session, we’ll look specifically at:

·  How to decide who you invite to your network—how to “niche down” to make the community work for its members

·  How to set the goals for your network

·  How to prepare topics for engagement

· How to make your community—large or small—profitable in engagement, dollars, traffic, or what YOUR goal may be

About Sandy: 

Sandy Lender has a 26-year career in journalism and public relations. She has taught media training to university officials and corporate CEOs, but also has a keen understanding of online marketing. In the mid-2000s, she ran a number of blogs to support marketing of the fantasy series ArcheBooks Publishing released for her, and she taught successful blogging to fellow authors. Lender taught how to use social media for one’s business at the 2011 CONEXPO/CON-AGG, which is the largest tradeshow in the United States, and at a couple World of Asphalt conferences over the years. She has been collecting awards for her technical writing in 2016 and 2017, and her company IYF Publishing has released its first novel, She’s Not Broken, in early February of this year.

Important info:
When: Saturday 5th May 2018 (available all day)
Where: In the event forums
Cost: FREE!

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