In Spring
of 2010, she taught the first ever self-publishing class for NYU, this six week
(one night a week) program was a culmination of her years of experience in the
publishing and book marketing field. The class will return in Spring 2011. She
is also a Blogger for Books, Book Marketing, and Publishing on the Huffington
Post.
Penny
began her career in the publicity, book marketing, and literary field over 15
years ago. During that time she has been an author, freelance writer,
publicist, and instructor. She has been instrumental in creating several highly
successful marketing, social media market, and publicity campaigns for author
events and book launches. Penny is also President and CEO of Author Marketing
Experts, Inc. and has developed and implemented countless marketing and
publicity strategies. She has worked with such high profile clients as Marci
Shimoff, John Assaraf, world renowned psychic and ghost buster, Jane Doherty, Barney
Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I
Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife
of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has
worked with numerous bestsellers including: The Kennedy Detail, The Answer, Happy
for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books
as: Chicken Soup for the American Idol Soul. Her clients have been featured on
The View, CBS The Early Show, The Today Show, Entertainment Tonight, MTV, CNN, CNN
Showbiz Tonight, National Public Radio, Something You Should Know, E-Entertainment
Television, The Heloise Show and in Publishers Weekly, USA Today, The Wall
Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal
Guide, Entertainment Weekly, MSNBC… and many others.
Penny’s
innovative social media and marketing strategies have been featured in MORE
Magazine, Marketing Sherpa, The Writer Magazine, Writer’s Digest Magazine, Book
Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working
Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance
Writers of America, RW of Europe and many more. She is also Editor for the
e-newsletter "The Book Marketing Expert," which has a subscriber base
in excess of 17,000. Penny has also
presented her social marketing seminars, specifically on Twitter, for
organizations such as Hearst Media.
Penny
successfully marketed her first book, The
Cliffhanger, which was released in 2000. After a strategic marketing
campaign, it soared up the ranks at Amazon.com and held the #1 spot for three
months. Her most recent book, Red Hot
Internet Publicity, has been called “an indispensable guide to leveraging
the Internet for success.”
