PD13: During the Event- Opportunities to Stand Out

Promo Day has always been packed full of opportunities to promote, network and learn. The 2013 event has even more than usual though as the opportunities will be both onsite and off. 

Standing out from the crowd is simple. The more active you are during Promo Day the more visibility you'll get. Posting comments about the presentations, working the forums and taking advantage of all the extra features will put you in front of a large international audience. You just need to be active and join in.

During this years event we'll be doing live blogging sessions using screenshots from in the forums and webinars along with embedded tweets and G+ status updates. If you get involved in the discussions and share about what's going on you could be picked out meaning more traffic to your profiles.

There will also be opportunities to be interviewed where you can share your thoughts about the event. These will take place either via a Google+ hangout which will be live streamed to YouTube or in written form. Again yet more visibility for you just for taking part.

There will also be "Book Pimping Sessions" via Google+ hangouts where groups of attendees will each get a few minutes to do a quick "show and tell" for their book. Again these will be live streamed to YouTube.

Photo's (screenshots) will also be taken during the hangouts giving you yet more visibility.

Example screenshot from Google+ hangout

The best comments of the day will be used in articles, blog posts and more following the event too.

Just think about:

1. Personalised signature with your web link on all your posts to the forum during the event including an avatar picture of your choice. Everyone sees this information every time you comment.
2. You tweet a comment about how great the presentations are or share a tip you learnt during Promo Day on Twitter using the hashtag #PD13. The tweet gets retweeted by other attendees and non. The tweet gets selected for the "best of PD13" and gets embedded into blog posts and articles. You just went viral across the board for less than 140 characters.
3. You take part in a Google+ hangout. Not only will the video be seen on Google+ but it will also be live streamed to YouTube where it can be shared on all social media sites and embedded into websites and blogs. Photo's will also be taken during the hangouts and shared on sites putting you in front of even more people.
4. You join in a Facebook Wall Chat on the Promo Day page. Again your comment could end up being used in articles and blog posts. Depending on your input you might attract new followers for your own page too.
5. With the right comments you could find a new writing assignment or even land a deal with a Publisher. Not to mention all the new connections you'll make through networking at the event that will open up opportunities to be hosted on blogs or get you some new reviews for your books.

Through all of the above you will; build and strengthen your author brand, increase your reach on all social media sites and have fresh content that you can use on your own website, blog or social media pages. You'll also reach a new, large audience and build your network.

Not bad for one day of FREE interaction ;)

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Promo Day: How it works

This virtual event takes place completely online, with video presentations and interactive forum workshops that you can join in throughout the day on Saturday 25th May. You'll also have the chance to network with presenters and other attendees and be able to take advantage of the opportunities to promote your products and services.

Registration for Promo Day is completely free and open to everyone. All you need to do is sign up at www.PromoDay.info

Video Webinars

Watch the video webinars presented by industry experts. Guest speakers provide insights and real-world examples of strategies that have worked.

Forum workshops

Throughout the day you'll be able to read the written presentations and participate in discussions with the presenters and other attendees. Many workshops will have opt-in tasks where you can put into practice the tips and advice given during the presentations and get live feedback.

Get social

The event is packed with opportunities to network. You'll be able to connect with other attendees in the forums during the event and through the social media channels. The site will be equipped with social chat boxes for easy networking via social media sites like Twitter and Facebook during the event. Participate in dynamic, ongoing discussions about the topics covered in the presentations. Ask questions. Post comments. Meet and network with thousands of attendees from all around world... all with no need to leave the site. 

Replays

Can’t attend the sessions live on Saturday 25th May? You'll have the chance to grab all the PD13 presentations for just €25 (that's about US$32/ £21) after the event.

Promo Day is a one day event. I realise that it's hard to take a whole day off to go to a conference. Even when the event is fully online. That's why we've bundled all the Promo Day presentations into a convenient replay package. 

As the amount of information shared in the presentations is a lot to take in just one day, you'll be able to purchase replays of all this years presentations for a limited time following the event. Yep these guys and girls have serious amounts of actionable ideas and information to share with you with tactics and strategies to help you further your writing career and improve your book marketing efforts. 

With this package, you get LIFETIME ACCESS to all the presentations.

That way you can watch/read them when you want, as many times as you want, and at your own pace. These replays packages will be available for a limited time only. Make sure you sign up for the Promo Day newsletter at www.PromoDay.info so you don't miss out on this fantastic offer.

Get extra visibility

Promo day is attended by thousands of people from around the globe making it the perfect international stage for promoting your products and services. Take advantage of the sponsorship opportunities available to make sure you stand out.

Stay up to date

Make sure you sign up for the Promo Day Newsletter to stay up to date with all the latest news and information regarding the event.

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Ways to promote your books

Promo Day is the perfect opportunity to promote your books to a large international audience. The event takes place on-line and is completely free to attend, making it assessable to everyone with an internet connection.

Promotion of your books is not only allowed. It's encouraged!

In the forums you will find a special promo thread where you can share information about your books. Post your book blurb, share an excerpt, share your video trailer links, etc...

As a registered attendee, you can personalise your profile. This means you can upload an avatar (why not make it your author pic or book cover). You can also add your website url and other information, all of which will show automatically on all posts you make during the event.

Want to take it to the next level and have a book spotlight? You can feature your books in the on site book store for just €5,00 per book! For this small fee you get your cover art, purchasing link, book blurb AND an author page with your photo and a short bio. A real bargain!

Here's some of the books already featured in the book store:

Register now at www.PromoDay.info

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PD12: The Workshops

The workshops all take place in the forums on the Promo Day website and are completely free to attend. In order to take part you just need to register via the website http://www.PromoDay.info.

The workshops for the 2012 event are:

• How to make LinkedIn work for you with Jo Linsdell
• Creating Your Own Online Newspaper with Terri Main
• Radio interviews with Denise Turney
• 365 days of promotion with Sandy Lender
• How to create online events that help generate a Marketing Domino Effect with Karl Staib
• Blogging with Jo-Anne Vandermeulen
• Book reviews with Dana Lynn Smith
• Time management with Anne Nordhaus-Bike
• Facebook with Dellani Oakes
• Powerful Pinterest: how to use it market your book with Penny Sansevieri
• SEO with Angela England
• Social media marketing with Jan Verhoeff
• How to sell more books with John Kremer
• Virtual Tours with Cheryl Malandrinos
• Self Publishing with Valerie J Lewis Coleman

Take advantage of this opportunity to learn from some of the best in the industry and sign up now at www.PromoDay.info

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PD12 Sponsor: 30 Day Books

PROMO DAY 2012 is proudly sponsored by 30 Day Books 

About AuthorLicious from 30 Day Books, coming June 2012

"If your book sales need some (re) invigorating, we're your new best friend.

AuthorLicious is a new way of understanding how to promote your books. We take the 'ickiness' out of that dreaded word MARKETING, and leave you with a clear direction of how to simply sell.more.books. Easy as pie!

We open our doors in June 2012 when you can access resources, tools, and lots of other delicious goodies. We show you how to be in control of your new career as an indie author and have a little fun along the way.

Want in? Sign up at http://www.30daybooks.com/authorlicious/and we'll say hello soon!"

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How can I connect with PROMO DAY attendees before, during and after the event?

Promo Day gives members of the writing industry the opportunity to promote their work and services, learn from industry experts on a variety of topics and grow their networks. With so much on offer Saturday 19th May is going to be a busy day!

To get the most out of the event and everything on offer it's best to branch out before the event and start networking with other participants. This way you'll already be in touch via your social media sites making it easy to continue during and after the event. After all sending that follow up message will be quicker and easier if you're already on each others 'friend' lists.

Twitter

By using the hashtag #PD12 to talk about the event you can join in the global conversation. You can follow @promodayevent on Twitter. 

Facebook

Via the PROMO DAY Facebook page http://www.facebook.com/promoday Drop by and click LIKE.

Google+

or the Google+ page https://plus.google.com/u/0/102036723212856268042/posts. 

You can also connect here via the official Promo Day blog by leaving comments on posts.

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How the forums work

The main action at Promo Day takes place in the on site forums which you can access by clicking on the 'Conference' tab at www.PromoDay.info

The forum is divided into different areas including:

• Testimonials
• Workshops
• Free downloads
• Promo general
• Writing samples
• Publishers
• Book reviews
• Useful links
• Video trailers
• Services
• Job listings
• Podcasts and radio shows.

Once you have registered for the event you will have access to the forums.

By clicking on the 'control panel' tab at the top of the forums you can personalize your profile.

You will be able to:

1. Create a personalized signature that will automatically be added to the end of all your posts during the event.
2. Upload an avatar
3. Add your website url
4. Include information about yourself e.g. occupation

Register now at www.PromoDay.info

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About the event

Promo Day is an annual online event for people in the writing industry dedicated to promoting, networking and learning.

Since its inception in March 2007, Promo Day has been incredibly successful. With information filled sessions and great networking opportunities, Promo Day is a 'must-attend' event for everyone in the writing industry.

The idea behind the event was to fill a niche and create a place for writing industry members to come together, promote their work, network and develop their skills.

Promo day is completely free to attend and is open to everyone.

Statistics:

Page views to the Promo Day forum during the 2010 event were 2,890 and during the 2011 event 4,351.

The 2011 event had 3880 visitors.

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PD12 Workshop: Powerful Pinterest- how to use it market your book

Workshop

Powerful Pinterest: how to use it market your book

Outline

·         Setting up a Pinterest page that will promote your title

·         Pinterest boards you must have

·         How to gather fans

·         Setting up a contest on Pinterest

Presenter

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME), is a best-selling author and internationally recognized book social media marketing, book marketing, and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most leading-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. In 2011 AME had eleven books hit the bestseller list (New York Times, Wall Street Journal, and USA Today).

In Spring of 2010, she taught the first ever self-publishing class for NYU, this six week (one night a week) program was a culmination of her years of experience in the publishing and book marketing field. The class will return in Spring 2011. She is also a Blogger for Books, Book Marketing, and Publishing on the Huffington Post.

Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing, social media market, and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as Marci Shimoff, John Assaraf, world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: The Kennedy Detail, The Answer, Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, MTV, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, E-Entertainment Television, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

Penny’s innovative social media and marketing strategies have been featured in MORE Magazine, Marketing Sherpa, The Writer Magazine, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 17,000.  Penny has also presented her social marketing seminars, specifically on Twitter, for organizations such as Hearst Media.

Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”

You can visit her web site at www.amarketingexpert.com

All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info

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Introducing this years presenters

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PD12 Workshop: Online parties and events

Workshop


Online parties and events


Outline

We'll talk about how to create online events that help generate a Marketing Domino Effect of buzz and referrals. Every business needs to be growing their online community, earning their trust and encouraging their people to tell to their friends about their awesomeness. The only way to do this is to give them something special to talk about on a regular basis. The more touch points you have with a person the more they will remember and buy from you when they need a service/product you offer.

Presenter

Karl Staib is a social media star who has thrown online parties for thought leaders like Danielle LaPorte of White Hot Truth and James Chartrand of Men with Pens. His online strategies help build and galvanize a company's online community.

All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info

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Register for Promo Day 2012

Promo day is completely free to attend and is open to everyone. This year however you need to register for the event to gain access to forums where the workshops and promotional and networking opportunities take place. 


Registration is very simple and quick to do. Once registered you will be sent the password to access the forums via email.


You are welcome to sign in prior to the event and personalize your profile e.g. upload an avatar, add a signature to be attached to your posts during the event etc...


Please don't post to the forums though. All forums will be emptied prior to the event so please save me the time of having to delete posts and wait until Saturday 19th May.

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Forum Workshop with Joyce Lavene

Joyce Lavene will be presenting an all day workshop in the forums at this years event.

Brief outline of what the workshop will cover:

Selling, writing, and promoting series mysteries, fantasies, etc. is different and can be more difficult than writing stand-alone books. It might seem as though it begins with the contract and how many books you think you can write and promote in a year. How often should the books come out? How will you be paid for them? But it starts when you first determine the books will be a series. How do you give enough information without giving away the plots, future and past? How many characters does it take to write a continuing series? Is your idea big enough to be more than one book? What publishers are looking for series books? And when it comes to promotion, how can you keep your readers interested and continuing to buy your series?

BIO:

Joyce Lavene writes with her husband/partner, Jim. Together they have written and published more than 50 books.. They have written mystery, fantasy and science fiction series in the last 12 years. They currently write two mystery series for Berkley Prime Crime – Missing Pieces Mysteries and Renaissance Faire Mysteries. They live in North Carolina with their family. Their website is www.joyceandjimlavene.com. Joyce blogs at http://romanceofmystery.blogspot.com .

They also continue to write for their hometown newspaper, www.weeklypostnc.com .

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2011 workshops

There is still space for more workshops at this years event, both LIVE one hour long workshops in the chatroom and all day workshops in the forums. If you would like to present a workshop please email an outline of your workshop along with a short bio. Please also indicate which type of workshop you would like to do and if a LIVE one what time C.E.T. you'd prefer to start (there is a time converter on site if needed).

All crew members get one book added free of charge to the onsite bookstore as a thank you for their time. Additional books can be added at €5,00 per book.

Ideas for workshops include; finding agents, what editors look for, legal aspects of publishing a book, book formatting 101, how to query, freelance writing as a career, organisation and time management, marketing and promotional tools, blogging, social media, preparing to author events.... These are just a few ideas but I'm open to other too.

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PROMO DAY to return again in May 2011!

PROMO DAY will be back in May 2011.

Although it's very early to start most of the organising, I'd like to hear from people interested in presenting a workshop during the event. The 2011 event will be a bit different from past editions with the introduction of Forum workshops as well as the LIVE ones inthe chatroom.

Topics as always should be about what happens after the book is written and other writing options e.g.Marketing, promotion general, social media, formatting, querying, blogging, article writing, niche markets like travel writing, finding an agent/publisher/editor, Technical aspects like ISBNs and copyright etc...

Please email me at promoday@ymail.com

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