Webinar Title: Use Your Spare Creative Energy to Build a Community
Presenter: Sandy Lender
A brief outline of what will be covered:
Authors have used blogs to attract audiences to their new releases since the early 2000s. For the past 10 years, attracting an audience to a blog has become more difficult. Enter the concept of building a community or network. We’re not talking about going back to forums and yahoo groups. Instead, we’ll talk specifically about how to build a community similar to the Mighty Networks concept, either on that emerging (and impressive) platform or on other free platforms. You CAN bring all your marketing elements together in one place and it doesn’t have to be scary.
In this session, we’ll look specifically at:
· How to decide who you invite to your network—how to “niche down” to make the community work for its members
· How to set the goals for your network
· How to prepare topics for engagement
· How to make your community—large or small—profitable in engagement, dollars, traffic, or what YOUR goal may be
About Sandy:
Sandy Lender has a 26-year career in journalism and public relations. She has taught media training to university officials and corporate CEOs, but also has a keen understanding of online marketing. In the mid-2000s, she ran a number of blogs to support marketing of the fantasy series ArcheBooks Publishing released for her, and she taught successful blogging to fellow authors. Lender taught how to use social media for one’s business at the 2011 CONEXPO/CON-AGG, which is the largest tradeshow in the United States, and at a couple World of Asphalt conferences over the years. She has been collecting awards for her technical writing in 2016 and 2017, and her company IYF Publishing has released its first novel, She’s Not Broken, in early February of this year.
Important info:
When: Saturday 5th May 2018 (available all day)
Where: In the event forums
Cost: FREE!
