Webinar: Help! My Book Isn't Selling. Should I Give Up? by Penny Sansevieri

Webinar: Help! My Book Isn't Selling. Should I Give Up? 

Presenter: Penny Sansevieri

About the webinar:

It’s hard to know when it’s time to give up or keep pushing, and in a world where there are 4,500 books published each day, it's easy to get lost in the flood of titles that hit Amazon. So what's an eager author to do? Well, before you give up - let's look at 9 things that could be wrong and how to fix them.

In this session we'll look at specific issues that seem to plague some books that just aren't moving the needle.

Here are a few of the things we’ll look at:

• Marketing – are you doing enough of the right things? I’ll show you how to know what you should be doing and give yourself your very own marketing grade.
• Cover – do you know if your cover is strong enough for the genre?
• Reviews – do you have enough? How to get more reviews even if your book is over a year old.
• Is your book to old? Does it matter to your reader?

About Penny Sansevieri:

Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. 

 

Penny's company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Penny has owned and operated  Author Marketing Experts, Inc.,for 16 years and she also has published 14 books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." Her company, AME, has been featured in numerous media outlets such as InTouch Weekly, Fox News, The Huffington Post, BlogHer, Entrepreneur, Publishers Weekly and much more!

Connect with Penny:

Website: https://www.amarketingexpert.com/

Facebook: facebook.com/bookmarketingame

Twitter: https://twitter.com/Bookgal

Register now for Promo Day 2017 for access to the forums where you'll find all the webinars, pitch sessions, giveaways, and loads of opportunities to promote and network on Saturday 6th May 2017 

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#PD15 Presenters

Check out the great line up of presenters who will be offering free webinars at this years Promo Day event on Saturday 30th May.

You can find out more about each presenters at http://www.promoday.info/p/presenters.html

Click on "Register Now" right now so you don't miss out on these fantastic webinars.

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#PD15 Webinar: "How To Sell Books By the Truckload on Amazon" with Penny C. Sansevieri

Presenter:

Penny C. Sansevieri

Presentation title: 

How To Sell Books By the Truckload on Amazon

Presentation outline:

Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it. It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon.

Presenter Bio:

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." 

AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had over eleven books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

Connect with Penny:

www.amarketingexpert.com

https://www.facebook.com/bookmarketingame?fref=ts

https://twitter.com/Bookgal

https://www.pinterest.com/bookgalpenny/

All webinars are free to all attendees, and are available for the entire day on Saturday 30th May during the Promo Day event. Click "Register Now" above for access to this, and all the other webinars. You'll also have access to the pitch sessions with Publishers, and all the other activities and opportunities that PD15 offers.

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How to Sell Books by the Truckload on Amazon with Penny Sansevieri

Penny Sansevieri will be presenting at this years Promo Day event, where she'll be teaching you "How to Sell Books by the Truckload on Amazon". Penny is an awesome resource when it comes to book marketing and has helped thousands of authors through Author Marketing Experts, Inc, and through her books. Trust me, you won't want to miss this presentation!

Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the session will cover:

• Optimize your Amazon page: what you must do to start showing up in more searches
• Understanding categories and why eBook and print categories are always different. More importantly, you’ll learn why this matters.
• How to optimize your book title, subtitle and keywords on Amazon.
• Making your Author Central page work for you.
• Amazon hacks: fun tricks you can to do spruce up your Amazon page.
• Amazon reviews: simple ways to find more reviewers for your book and get more reviews.

Bonus: We’ve all heard about the eBook surge, if you’re ready to create one or have one already out, you’ll want to stay for these bonus tips on pricing, sales strategy and why giving away an eBook may be the best way to sell it.

Here's just a few of Penny's books:

How to Sell Your Books by the Truckload on Amazon.com http://amzn.to/12bGd1f

How to Get a Truckload of Reviews on Amazon.com

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

Penny is the CEO & Adjunct Instructor NYU of Author Marketing Experts, Inc.

http://www.authormarketingexperts.com. Follow her on Twitter at @Bookgal

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PD12 Workshop: Powerful Pinterest- how to use it market your book

Workshop

Powerful Pinterest: how to use it market your book

Outline

·         Setting up a Pinterest page that will promote your title

·         Pinterest boards you must have

·         How to gather fans

·         Setting up a contest on Pinterest

Presenter

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME), is a best-selling author and internationally recognized book social media marketing, book marketing, and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most leading-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. In 2011 AME had eleven books hit the bestseller list (New York Times, Wall Street Journal, and USA Today).

In Spring of 2010, she taught the first ever self-publishing class for NYU, this six week (one night a week) program was a culmination of her years of experience in the publishing and book marketing field. The class will return in Spring 2011. She is also a Blogger for Books, Book Marketing, and Publishing on the Huffington Post.

Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing, social media market, and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as Marci Shimoff, John Assaraf, world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: The Kennedy Detail, The Answer, Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, MTV, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, E-Entertainment Television, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

Penny’s innovative social media and marketing strategies have been featured in MORE Magazine, Marketing Sherpa, The Writer Magazine, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 17,000.  Penny has also presented her social marketing seminars, specifically on Twitter, for organizations such as Hearst Media.

Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”

You can visit her web site at www.amarketingexpert.com

All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info

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